Post by account_disabled on Jan 21, 2024 22:58:57 GMT -7
Surely every person who is even indirectly connected with Internet business has faced the news about the end of the era of Universal Analytics and the fear of change. How to be now? When and should you move at all? What's new and what are these changes for? What is the new Google Analytics 4? Take it easy, we'll figure it out and get to know GA4 step by step. I talked about setting up the tool and gave full step-by-step instructions in another article . And here I will tell you what is new and special that Google Analytics 4 brings to business, and what the updates specifically affected. Let's dwell on each function separately. Data collection model The Universal Analytics resource data collection model is not suitable for modern digital and its conditions, because it is outdated.
The tools we are used to have gone through three stages of evolution C Level Executive List after 2005. At the same time, the basis of data collection did not change, but only the functionality and capabilities of Analytics were increased. The early 2000s model was focused on sessions and page views. The entire analysis was built around the sessions, events were recorded within the sessions, on the basis of which the reports were formed. A new data collection model was needed at once for several reasons: emergence of mobile and web applications; changing user behavior in a cross-device world; Google's gradual transition to a new data collection model, which is already based on events and users ( Event Driven Data Model ). The model was developed back in 2014 for mobile applications and works successfully in Firebase Analytics.
Only at the end of 2019, Google launched a beta version of the modern Google Analytics 4 called Google Analytics App+Web, which became also applicable for multi-page sites. Visually, the changes are as follows: Universal Analytics VS Google Analytics 4 Sessions still remain in GA4 and are displayed in some reports. New indicators based on sessions have been added, which we will also dwell on What has changed? Complete statistics of users appeared without reference to the duration of the visit to the site. The traffic statistics of user engagement, as well as the traffic of their further interactions (sessions), became available. Cross-platform tracking This point is important, so I want to consider it separately. In the usual Universal Analytics, users were assigned a Client ID, which combined their sessions in browsers authorized under one account. This is how user sessions were connected on mobile and desktop versions. It was also possible to provide users registered on the site with a special identifier of the internal system - User ID.
The tools we are used to have gone through three stages of evolution C Level Executive List after 2005. At the same time, the basis of data collection did not change, but only the functionality and capabilities of Analytics were increased. The early 2000s model was focused on sessions and page views. The entire analysis was built around the sessions, events were recorded within the sessions, on the basis of which the reports were formed. A new data collection model was needed at once for several reasons: emergence of mobile and web applications; changing user behavior in a cross-device world; Google's gradual transition to a new data collection model, which is already based on events and users ( Event Driven Data Model ). The model was developed back in 2014 for mobile applications and works successfully in Firebase Analytics.
Only at the end of 2019, Google launched a beta version of the modern Google Analytics 4 called Google Analytics App+Web, which became also applicable for multi-page sites. Visually, the changes are as follows: Universal Analytics VS Google Analytics 4 Sessions still remain in GA4 and are displayed in some reports. New indicators based on sessions have been added, which we will also dwell on What has changed? Complete statistics of users appeared without reference to the duration of the visit to the site. The traffic statistics of user engagement, as well as the traffic of their further interactions (sessions), became available. Cross-platform tracking This point is important, so I want to consider it separately. In the usual Universal Analytics, users were assigned a Client ID, which combined their sessions in browsers authorized under one account. This is how user sessions were connected on mobile and desktop versions. It was also possible to provide users registered on the site with a special identifier of the internal system - User ID.