Post by mdkabila on Mar 12, 2024 2:15:44 GMT -7
Expedia launches the Accelerator Program , the new program that will allow hotels to obtain more visibility on ordinary search results for a fee. How the system will work has not yet been made public, but perhaps it will include a pay per click auction , just like on metasearch. A novelty that according to some experts could revolutionize the world of OTAs and online distribution for independent hotels. “Expedia has completely messed up the game by introducing the ability for hotels to bid against each other to be first on Expedia's results. It's a bold move that could have a far-reaching impact across OTAs and across the hotel industry.” So comments Dannis Schaal of Skift , who first broke the news overseas.
Accelerator Program Let's get one thing straight: Denmark Phone Number paying an over commission to appear at the top of OTA search results is nothing new. What should distinguish Expedia's new Accelerator Program is that it could offer a completely new system for obtaining visibility independently, perhaps with a pay per click mechanism already present on various metasearch engines, such as Trivago and TripAdvisor. However, it is not yet clear what Expedia's bidding consists of . “In a certain way it is reminiscent of metasearch – they say on Skift – in which hotels participate in an auction with a certain cost per click, although Expedia's Accelerator does not necessarily have to be based on clicks.
In fact, an Expedia representative spoke of compensation-based bidding , meaning it would be more of a cost-per-room fee – which hotels will be able to turn on and off throughout the day.” Maximum competition at high prices CEO Khosrowshahi confirmed that the program is only in its infancy for now and has only been released in a few countries, but that participating hotel partners have been very pleased with the results. “We offer hotels the ability to increase the quality of their results with increasing economic tools to help them gain a little more visibility.
Accelerator Program Let's get one thing straight: Denmark Phone Number paying an over commission to appear at the top of OTA search results is nothing new. What should distinguish Expedia's new Accelerator Program is that it could offer a completely new system for obtaining visibility independently, perhaps with a pay per click mechanism already present on various metasearch engines, such as Trivago and TripAdvisor. However, it is not yet clear what Expedia's bidding consists of . “In a certain way it is reminiscent of metasearch – they say on Skift – in which hotels participate in an auction with a certain cost per click, although Expedia's Accelerator does not necessarily have to be based on clicks.
In fact, an Expedia representative spoke of compensation-based bidding , meaning it would be more of a cost-per-room fee – which hotels will be able to turn on and off throughout the day.” Maximum competition at high prices CEO Khosrowshahi confirmed that the program is only in its infancy for now and has only been released in a few countries, but that participating hotel partners have been very pleased with the results. “We offer hotels the ability to increase the quality of their results with increasing economic tools to help them gain a little more visibility.